Roy and Alice Holubar established Holubar Mountaineering in 1946. The firm designed and sold mountaineering equipment. The company pioneered the use of lightweight down sleeping bags made with nylon fabric, which became popular in the 1960s. Holubar manufactured many of its own products and offered high quality climbing and camping equipment and supplies for retail sale.
The company was purchased by Johnson Wax circa 1975 and despite an attempt to transition from a high cost manufacturing to lower cost design and manufacturing model, Holubar failed to meet the business expectations of its owner. The brand and business was sold to The North Face in 1981 and shortly after the stores and products re-branded to The North Face.
In 1955, Werkgen Fulpmes started marketing various products with the “Stubai” name. In the next few years they gradually used the "Stubai" name for more products. Werkgen Fulpmes officialy adopted the "Stubai" company name in 1960, and subsequently marketed all their items under the Stubai brand name.
In 1997 Stubai split their company, forming "AustriAlpin" for their mountain sports equipment and continuing to use "Stubai" for their tool brand.
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↑ 028: Holubar/Stubai