In 1955, Werkgen Fulpmes started marketing various products with the “Stubai” name. In the next few years they gradually used the "Stubai" name for more products. Werkgen Fulpmes officialy adopted the "Stubai" company name in 1960, and subsequently marketed all their items under the Stubai brand name.
In 1997 Stubai split their company, forming "AustriAlpin" for their mountain sports equipment and continuing to use "Stubai" for their tool brand.